On a road trip in the Summer of 2013, a few friends made several stops in an attempt to find a great package of beef jerky. We were met with disappointment. Gas station after gas station and all shelves were full of the same mediocre, dry and often bland varieties of beef jerky. After several hours of frustration, we decided to do something about it. We would learn everything there was to know about beef jerky, the process of creating beef jerky and fulfill the ultimate goal of creating a flavorful, spicy snack that wasn't terrible for you and didn't contain ingredients that belong in a lab instead of a kitchen.
Several months later we had four core flavors that we were very happy with. Our friends and family reinforced our confidence, so we decided to take the plunge and see if the public was ready for this brand we had created. We launched on the crowd-funding website Kickstarter in February with the goal of raising $12,000 to offset the costs of production, packaging, legal fees, promotional materials, etc. We were blown away with the response and ultimately raised more than $20,000 in just 30 days. Our confidence was again bolstered. People were interested in what we were doing, the flavors we were putting together and ultimately now invested in our success.
After several more months we delivered on our promise to more than 400 backers and created a product that people have had rave reviews about. We've accomplished our goal of creating a natural, hand-crafted beef jerky that is full of unique flavor and some varieties that have more heat than even the bravest hot head can handle in one sitting. We're extremely thankful for all of those that have supported us and we're excited for what the future holds. We're a family-owned company that's run by a group of close friends with a passion for customer service and attention to detail. We can't thank you enough for your business, and hope that you will reach out if you have any questions we can answer.
We've changed the jerky game. It's time to eat like a savage.